DOES YOUR BRAND NEED A SPRING CLEAN?

DOES YOUR BRAND NEED A SPRING CLEAN?

The first month of Spring. It’s that time of year when we are all looking to Spring forward and leave the pangs of winter behind us. Time to reassess your brand and possibly measure it against the competitors in your sector. Ask yourself some questions – is it looking...
DOES YOUR BRAND HAVE A MASCOT OR TALISMAN?

DOES YOUR BRAND HAVE A MASCOT OR TALISMAN?

It’s a soggy Summer and another European Championships is well underway.Have you spotted who the key players are in the tournament yet? Who is flying the flag for their nation and who is synonymous with their country and it’s success on the field. Like the football,...
HAS YOUR BRAND LOST ITS FOCUS?

HAS YOUR BRAND LOST ITS FOCUS?

It’s mid Summer, England are out of the European Championships, Brexit has occurred, there’s a lack of direction in the country from our political leaders and June was a wash out, one of the wettest on record. That sounds a little negative and down beat doesn’t...